How we got here
The whole thing started when three of us were working at different firms across Sydney. We'd meet up and complain about the same thing: training programs that cost thousands but taught textbook theory nobody actually applied.
One of us had been building side projects teaching junior analysts Excel shortcuts and valuation methods. People kept asking for more content. So we figured—why not create something that reflects how finance actually works?
By 2021, we'd developed our first full program. It wasn't polished, but analysts loved it because it solved real problems they faced every week. We've since expanded to cover M&A modeling, forecasting techniques, and scenario analysis. Still, we keep everything grounded in actual work situations rather than academic exercises.